As a teenager and then as a young adult growing up in a small Iowa town, I wore the popular fashions of that time period. As I got older I realized that in order to be successful and compete in my chosen field that change was needed.
Today, change and innovations are expected in this diverse and dynamic economy we live in. With the new direction and marketing concepts we’ve initiated, we’ve taken a long hard look at our company and have come up with some fresh and innovative ways to increase our visibility and brand image.
Our cups, you will soon see, have changed. Today’s consumers are more earth conscience. Our cups are made of recyclable material to help combat pollution and environmental waste. Another benefit is that our new cups are used for both hot and cold drinks, saving you money. This decision to be more earth friendly, is undoubtedly one of the best decisions I’ve made as president.
But what is change without updating? Look for our new and improved company logo. The decision to improve our logo increases our visibility with consumers and will help to build Cuppy’s Coffee, Smoothies & More into a nationally recognizable brand.
Bellbottoms, big hair and polyester have passed, hopefully not to return anytime soon. Being more earth conscience, recycling and increasing our visibility with our logo will help us all to compete and prosper for today and tomorrow.
Doug HibbingPresident
Cuppy’s Coffee, Smoothies & More
Filed under: Business, Coffee, Cuppy's Coffee, Franchise, Specialty Cofffe | Tagged: Coffee, Cuppy's Coffee, Cuppys, specialty coffee | Leave a comment »
Cuppy's Bean Street Journal 