Knowledge is power as the old adage goes. Information about the coffee industry is very abundant. With the growth of the internet, sources for information on any given subject is just a click away.
Materials for promoting and marketing your store successfully can be found on numerous web sites (Entrepreneur.Com; StartupNation.com). I encourage you to research this information. If applicable, why not implement the strategies from today’s brightest minds?
Another source of marketing information can be found at our corporate headquarters. Our Marketing Department stands ready to assist you with any questions you may have or to go over your suggestions. But one of the least tapped sources for information is your employees. Face it, they’re there in your store everyday and may have suggestions to bring in the customers. Listen to them, your employees may be the best thing to happen to your location.
Another source may be the very people you are marketing to, your customers. Countless ideas and strategies are ‘out of the mouth of babes’.
Your continued success goes hand in hand with your continuing education about this fun and dynamic industry. Happy researching
Doug Hibbing
President
Cuppy’s Coffee, Smoothies & More
Filed under: Business, Coffee, Cuppy's Coffee, Franchise, Specialty Cofffe | Tagged: Coffee, Cuppy's Coffee, franchising, knowledge, president, specialty coffee, training |
Cuppy's Bean Street Journal 
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