Going Mobile: Can Your Open Store Benefit From the Use of a Mobile Unit?

How can I get my name out in the public? How can I get more customers into my store? These questions have undoubtedly entered your mind as a store owner at one point or another. John F Kennedy once stated in a speech “Ask not what my country can do for me, but what I can do for my country.” Now you may be wondering how that applies to me owning a store? The answer is simple; the country represents your customers. You want to drive traffic to your location, you want to increase your sales, but most of all you want brand recognition. To achieve this you must ask ‘not what your customers can do for you, but what is it you can do for your customers’.

 

The Cuppy’s Coffee Mobile unit may be just the ticket for you establish your customers and future customers. Face it, not everyone knows of your store and/or its locations. You have to remedy that. Go where your customers are shopping, go where your customers are celebrating, and go where your customers may be relaxing in the sun for the day. If they won’t come to you, you in turn will have to go to them. Mobile unit owners are having great success at community events whenever they attend. Some owners have even purchased multiple units in order to attend multiple events at the same time.

 

Increasing awareness of your services in your community should be one of the utmost goals as an owner. Advertising only reaches a certain target of the public whereas public venues may increase your chances of be noticed by more of a cross-section of the population.

 

If you want to improve visibility and think you can benefit from the addition of a mobile unit, contact your Franchise Systems Manager for assistance. Keep in mind there may be restrictions on owning and operating a mobile unit in your city or state. Here are a few questions you may want to ask yourself before proceeding.

 

·        Can I afford to add a mobile unit with my budget?

·        How will I use the mobile unit to increase visibility?

·        Do I want to use it just for events?

·        Do I want to set up a temporary location?

·        What laws or codes do I need to know before purchasing a mobile unit?

·        Where will I park my unit when not in operation?

 

There are more questions, but this list is a starting point in your decision to order a mobile unit. Creating community awareness and visibility will pay off in the long run and a mobile unit may be just one vehicle to get you there sooner.