Marketing: An Expectation Economy

To successfully market to your target audience, it is necessary to understand the trends in which they, your audience, pays attention to. Watching and tracking cross-industry trends can help you better focus your advertising and marketing dollar more effectively. The following excerpts from an online article is a start to address capitalizing in on your [...]

A New Cup For Cuppy’s Coffee Owners

Rising costs and economic forecasts has led Cuppy’s Coffee to find a more reliable and cost effective cup for its franchisees. Currently, Cuppy’s orders 3 different cup sizes and 3 different lid configurations causing confusion within the company and its franchisees. (this is just the hot cups)

Now Cuppy’s Coffee is set to release a cup [...]

2nd Cuppy’s Coffee Franchise Opens in Pennsylvania

Mechanicsburg, PA is one of the newest Cuppy’s Coffee, Smoothies & More to open. The owners have put together their barista team to start serving up delicious espressos and smoothies to an anxiously awaiting town. “Working with our FSM, Stefanie, has been a pleasure. Both my wife and I love having her in our corner [...]

Problems in Franchising: Avoid these Costly Mistakes

It takes a lot of money to build a business, and you certainly don’t want to waste any. Check this list of 7 costly mistakes to avoid.                                
1. Letting emotions rule. Falling in love with a franchise concept is a common mistake. Don’t let your emotions guide your decisions. Use your head, do your due [...]

Cuppy’s Coffee: Pitfalls to Avoid in Business-Part 2

Continuing with our series on pitfalls that may hurt your business, the following topics deal with procedural issues that you may or may not be doing. The success of your business has many different faces and paths. You will need to navigate the terrain carefully in order to survive in today’s competitive market.
Marketing? What’s That?    
You’re [...]

Looks Who Here! New Cuppy’s Cafe in Wilmington NC

Wilmington, NC is the home to one of our newest locations. The owners were very pleased with the entire process from the build out to the grand opening. “Store sales are steadily rising everyday.” the owners have reported. “I know that we have been putting some of your advice to work and we are getting [...]

A Letter From The President

Prepared to be WOW’ed. The New Year not only ushers in a new look for our franchisees, but also a new attitude. An attitude of care and service for our franchisees, vendors and staff. Everyone at Cuppy’s has committed themselves to providing a level of care and understanding, unmatched in the quick serve industry. From [...]