Going Mobile: Can Your Open Store Benefit From the Use of a Mobile Unit?

How can I get my name out in the public? How can I get more customers into my store? These questions have undoubtedly entered your mind as a store owner at one point or another. John F Kennedy once stated in a speech “Ask not what my country can do for me, but what I [...]

A Letter From The President

Knowledge is power as the old adage goes. Information about the coffee industry is very abundant. With the growth of the internet, sources for information on any given subject is just a click away.
Materials for promoting and marketing your store successfully can be found on numerous web sites (Entrepreneur.Com; StartupNation.com). I encourage you to research [...]

FranSynergy Acquires Cuppy’s Coffee, Smoothies & More

Business is a fast paced and sometime difficult road to manuever. It is also a series of evolutions from startup to completion. And it is in that process that Cuppy’s Coffee is proud to announce that FranSynergy has acquired our fast growing coffee company to navigate it thru the next stage in that evolution. Below [...]

McDonald’s Foray into Specialty Coffee

     The McCafe. The McDonalds® hamburger empire has for some time been interested in serving espresso based drinks in its stores. This year there has been considerable press concerning the financial impact this venture will have on the specialty coffee industry. Although mainly targeted at Starbucks® the nation’s leading coffee company, the questions still begs [...]

Marketing: An Expectation Economy

To successfully market to your target audience, it is necessary to understand the trends in which they, your audience, pays attention to. Watching and tracking cross-industry trends can help you better focus your advertising and marketing dollar more effectively. The following excerpts from an online article is a start to address capitalizing in on your [...]

A LETTER FROM THE PRESIDENT

As a teenager and then as a young adult growing up in a small Iowa town, I wore the popular fashions of that time period. As I got older I realized that in order to be successful and compete in my chosen field that change was needed.
Today, change and innovations are expected in this diverse [...]

Cuppy’s Coffee Franchise System Managers – Your Coach, Your Mentor, Your Best Friend!

Calling into a company to get answers can sometimes be a daunting task itself, from being put on hold or being shuffled around the office to get the correct answer. Maybe you reach a person only to find out the information given you is not the right answer you were seeking. Medina’s Franchise Systems Managers [...]

New CFO Joins Medina Enterprise Executive Branch

Medina Enterprises, a Fort Walton Beach based holding company, announced today the newest addition to its executive management team with the hiring of Don Ochsenreiter as Executive Vice President and Chief Financial Officer. Ochsenreiter brings significant financial and operational leadership to Medina Enterprises. With Medina anticipating tremendous future growth, Ochsenreiter’s primary objectives are to establish [...]

Problems in Franchising: Avoid these Costly Mistakes

It takes a lot of money to build a business, and you certainly don’t want to waste any. Check this list of 7 costly mistakes to avoid.                                
1. Letting emotions rule. Falling in love with a franchise concept is a common mistake. Don’t let your emotions guide your decisions. Use your head, do your due [...]

Editor: The Problems of A Cuppy’s Coffee Newsletter

Company newsletters throughout the business world have a key element or theme about them. That theme or purpose of the newsletter is to motivate its employees to be more productive. At the Bean Street Journal, a Cuppy’s Coffee’s newsletter, as Editor I want to move beyond motivation. The purpose and main editorial thrust of this company [...]